Free admission is one of the factors that gives more people the opportunity to visit cultural activities, and something that visitors to the festival also see as the best thing about Gothenburg Culture Festival.
GCF’s budget must be balanced, a deficit must not occur and any surplus cannot be saved for the next financial year. An event such as GCF also brings with it societal costs that must be taken into account, such as efforts to increase sanitation and rerouting tram traffic. The balance to this is that more jobs are created and the increased consumption that takes place in connection with the festival (for example, more booked hotel rooms, restaurant visits, shopping, and more).
Another way of looking at financial sustainability is to measure the satisfaction among the festival’s visitors, the measure of cultural renewal, an increased interest in cultural life, and investments made in the city and region as an effect of positive events that reach everyone. In the annual visitor surveys that are done in connection with the festival, GCF always receives top marks, with average grades that are almost always over six points out of seven possible, which can be seen as a sign of GCF’s overall positive contribution to financial sustainability.